A better first
impression.

For a clinic, the website is often the first visit. People arrive with pain, questions and some hesitation. The site needs to answer the basics quickly and make booking feel easy.

Design and development: structure, copy hierarchy, visual direction, responsive build and booking integration.

1. Mapping the questions a new patient has before they book.
2. Designing a calm, trustworthy visual language that works on a phone first.
3. Building with Next.js and connecting a booking flow with as few steps as possible.

In progress. I will add what changed once the site is live and there is something real to report.

• Clarity is a form of care.
• Fewer choices on the way to booking means fewer drop-offs.